+44 20 7242 2234
Bloomsbury International Youtube Bloomsbury International Facebook Bloomsbury International Twitter Bloomsbury International Instagram Bloomsbury International Skype
Idiom

The Best Thing Since Sliced Bread: Origin and Meaning

Meaning
Something which is really good, maybe even better than it really is.
Origin
Look before you leapA loaf of bread that has been sliced with a machine and wrapped in plastic is a very convenient thing, but why does it mean something which is really good? Sliced bread was first sold in 1921 under the name Wonder Bread and the adverts for this new product said it was “the greatest forward step in the baking industry since bread was wrapped”. People thought this was funny so they began to use the phrase “the best since sliced bread” to mean something that is really good.

A more difficult usage of the phrase is when using it in an ironic, sarcastic or joking sense to refer to people or things which aren’t really very good.
Examples
– Wow! This video game is the best thing since sliced bread!
– He’s so arrogant; he thinks he’s the best thing since sliced bread.
– I’ve bought a new eReader, it’s the greatest thing since sliced bread, I can’t believe I ever bought normal books!