English language school in Central London
Whatch our school videos
Improve your English skill with us!
Whatch our school videos
High quality English language courses
Best English language School in London
Quality accommodation for our English course student

School BrochuresStudent TestimonialsStudent TestimonialsVideo TestimonialsSchool Videos

Crunch time

Idiom
Crunch time
Meaning
Crunch time - the period of time just before a project has to be completed and everyone has to work hard
Origin

Crunch timeThis phrase is not very old and dates back to 1960. It is used to talk about a period when the is pressure to succeed is high.
What is 'the crunch' exactly? Crunch isn't commonly used as a noun, but it seems that the word was taken up by Winston Churchill, who was fond of using it to describe challenges; for example, he was reported in The Daily Telegraph as saying in 1939:
"Whether Spain will be allowed to find its way back to sanity and health ... depends upon the general adjustment or outcome of the European crunch."
Of course, Churchill was a widely reported and influential author and speaker and his use of language was much imitated. The phrase when it comes to the crunch directly followed from his earlier mode of speech.

Source: http://www.phrases.org.uk/meanings/when-it-comes-to-the-crunch.html

Examples
    • - “The team had trained well, but at crunch time they just couldn't perform.”
    • - “with only three minutes left in the game, it was definitely crunch time.”

Recent Updates EN

To make a long story short
Thursday, 20 July 2017
Idiom To make a long story short Meaning Get to the point - leave out...
Crunch time
Wednesday, 28 June 2017
Idiom Crunch time Meaning Crunch time - the period of time just before a...
To cut corners
Wednesday, 21 June 2017
Idiom To cut corners Meaning to do something badly or cheaply. Origin The phrase...
Pinterest
TOEFL preparation
Young Leaders
Young Leaders
Trinity Ise News
Biginner_class
Student eZone
Agent Area
Bloomsbury Blog

Highly Trusted Sponsor Licensed by UKBApfe certificationAccredited by British Councilenglish ukeaqualstrinity